Clear rules for diagnosis and paid work.

1. Acceptance and authority

These Terms form an agreement between you and Swrl LLC, operating as SwrlSite. By submitting a request, using a private report, booking a call, or accepting a sales document, you accept these Terms and the Privacy Policy. If you act for a business, you confirm your authority. An accepted order, proposal, or SOW controls its scope if there is a conflict. Previously signed agreements retain their written terms.

2. Website Scorecard

The automated Scorecard requires a live public website and email verification before research begins. It evaluates observable digital evidence and may mark evidence unknown. It does not know private analytics, exact ranking, revenue, or internal operations unless the business supplies them. AI may explain accepted evidence, but scores are produced by deterministic, versioned criteria. The complete useful report remains available without booking a call.

Verification and report links are private capability links. Do not publish them. We may rate-limit requests, reject unsafe URLs, pause failed research, or remove data under the retention policy.

3. Growth Strategy Calls

Growth Strategy Calls use SwrlSite's first-party picker backed by Google Calendar. A request is not confirmed until Google confirms the event. If the provider fails, we retain a scheduling-needed request for manual follow-up without claiming an appointment. Rescheduling and cancellation update the same event when provider-confirmed.

4. Custom work and pricing

Website projects, automation and process improvement, and custom apps or portals are priced by proposal. There is no public minimum project price. Website Care is $197/month for technical care. Website Performance Partner is $497/month and includes Website Care, tracking, a monthly analytics and conversion report, one 45-minute monthly meeting, and one focused improvement sprint up to two hours. Major work and third-party costs require written scope.

5. Delivery, accounts, and ownership

A marketing website is hosted by SwrlSite on the client's own domain and managed from the client's portal. A full export of the site (static files and a WordPress package) is available to the client at any time, so the site can move without SwrlSite. A site requiring authentication, portals, custom workflows, or application behavior uses a client-controlled GitHub repository and separate Railway deployment. A paid site's public address is the client's own domain; a temporary staging address hidden from search engines is used only until that domain is connected. Paid sites are never published as free family sites.

After full payment, the client owns its business-specific deliverable and receives the agreed files, operating instructions, account access, and licenses needed to operate it. Handoff is included with no routine handoff fee. SwrlSite retains pre-existing and reusable frameworks, libraries, connectors, templates, tools, and know-how. Thirty days of post-launch corrections for defects within the delivered scope are included unless the accepted document says otherwise; this period does not delay handoff.

6. Work scheduling

Each new project or separately purchased phase targets a usable client-testing version within 14 calendar days and final approval, launch, and handoff within 30 calendar days. The clock begins when SwrlSite confirms kickoff after the signed agreement, required initial payment, content, access, and other dependencies are ready. Larger work is divided into independently useful, separately agreed phases. Client or provider delays require an explanation and agreed revised dates. Reaching a date never automatically accepts or launches work.

7. AI Receptionist and combined plan

AI Receptionist is $497/month and includes phone and service text, 500 AI minutes, 500 received/sent SMS segments, a customer inbox, and standard implementation for one business and one location. Website Performance + AI Receptionist is $897/month and combines both complete standard scopes. A new website build is quoted separately. Custom CRM, calendar, dispatch or API integrations, additional locations or numbers, email, website chat, forms, MMS attachments, and expanded workflows require separate written scope. Billing begins after acceptance and production activation. New managed plans are month to month from activation with no minimum term. Cancellation stops the next renewal and service continues through the paid period. An explicit $35 purchase adds 100 minutes; there are no automatic refills or overage charges.

8. Historical family sites

RB Cleaning Solutions, J & R Events and Decor, and J&F Empanadas retain the applicable historical promise. Their hosting, assets, leads, analytics, revisions, owner workspaces, and historical terms do not automatically become paid work. New free-site acquisition may close without removing those remaining services.

9. Payment, changes, and cancellation

Payment is due under the accepted document. Work outside scope requires a change order or new proposal. Subscriptions renew as disclosed and may be cancelled through the available portal or by emailing contact@swrlsite.com. Cancellation normally stops the next renewal; current-period charges are non-refundable unless law or the accepted agreement says otherwise.

10. Responsibilities and limitations

The client supplies accurate facts, content rights, access, owners, approvals, notices, and consent. We do not guarantee leads, revenue, savings, rankings, bookings, message delivery, response time, perfect AI output, or uninterrupted availability. Automated systems and providers can fail; medical, legal, financial, safety, and other high-impact decisions require a qualified human.

To the extent permitted by law, neither party is liable for indirect or consequential damages. Unless an accepted agreement says otherwise, aggregate liability for a paid service will not exceed amounts paid for the affected service during the prior 12 months, and liability for a free service will not exceed US$100.

11. Communications and contact

A Scorecard request authorizes the verification email, delivery, and two useful reminders under the consent shown. Follow-up stops on booking, reply, opt-out, bounce, complaint, or conversion. Other marketing requires its applicable consent. Questions or notices: contact@swrlsite.com.

Text messages (SMS program). SwrlSite texts only people who opt in. You opt in by texting a keyword such as FREE to the SwrlSite number shown on the text demo page, by starting a text conversation with that number, or by agreeing on a call or form to a text follow-up about your own request. Messages are conversational replies and service updates about your request; frequency varies and there is no recurring marketing. Message and data rates may apply. Reply STOP to opt out at any time and HELP for help, or email contact@swrlsite.com. This number is used only for SwrlSite's own conversations and is never used to text on behalf of other businesses. Mobile numbers and consent records are not sold or shared with third parties for their marketing.

12. Dispute resolution, arbitration, class-action waiver, and governing law

Informal resolution first. Before starting a formal proceeding, you and Swrl LLC agree to try to resolve any dispute informally for at least 30 days after one party notifies the other in writing (notify us at contact@swrlsite.com). Most concerns are resolved this way.

Binding individual arbitration. If a dispute is not resolved informally, you and Swrl LLC agree that any dispute, claim, or controversy arising out of or relating to these Terms or the service will be resolved by final and binding individual arbitration, administered by a recognized arbitration provider (such as the American Arbitration Association) under its consumer arbitration rules then in effect, rather than in court, except as stated in "Exceptions" below. The Federal Arbitration Act governs the interpretation and enforcement of this section. The arbitrator has exclusive authority to resolve all issues, except that a court (not an arbitrator) decides the enforceability of the class-action waiver below. The arbitration may proceed by written submissions, by phone or video, or in the county where you live, and the arbitrator may award the same individual remedies a court could.

Exceptions. Either party may (1) bring an individual claim in small-claims court if it qualifies, and (2) seek injunctive or other equitable relief in any court of competent jurisdiction to protect or stop the infringement or misuse of intellectual property or confidential information. Nothing in these Terms prevents either party from reporting concerns to, or seeking relief from, a government agency.

Class-action waiver. You and Swrl LLC agree to bring claims against the other only in an individual capacity, and not as a plaintiff or class member in any purported class, collective, consolidated, private-attorney-general, or representative proceeding. The arbitrator may not consolidate more than one person's claims or otherwise preside over any form of a representative or class proceeding. If this class-action waiver is found unenforceable as to a particular claim or request for relief, that claim or request is severed and resolved in court, while all others remain in arbitration.

Your right to opt out. You may opt out of this arbitration agreement and class-action waiver within 30 days of first accepting these Terms by emailing contact@swrlsite.com with your name and a clear statement that you opt out of arbitration. Opting out affects only this dispute-resolution section; the rest of these Terms still applies.

Governing law and venue. These Terms are governed by the laws of the State of Tennessee, United States, without regard to its conflict-of-laws rules. For any matter not subject to arbitration, the state and federal courts located in Tennessee have exclusive jurisdiction, and you consent to that venue and to personal jurisdiction there. If any provision of these Terms is found unenforceable, the rest remains in effect.