SwrlSite

AI lead systems for local service businesses

I don't just build websites. I build the system that picks up the phone and hands you the lead.

Get a free starter website Upgrade my site, free
You own it Transparent pricing No weird lock-in English & Spanish

What I build

More than a website. A system that books the work.

Start with a modern site, then switch on the AI that captures, filters, and follows up on every lead. Build wherever the friction is.

Most popularAI systems

AI that answers, books & follows up

A 24/7 phone agent, website chatbot, ticket triage, and lead follow-up, added to your existing site and managed for you.

  • Answers calls & chats 24/7
  • Books jobs and follows up automatically
See the plans Modern website

Get found and look legit

A fast, mobile-first site that turns visitors into inquiries.

  • Local SEO & Google Business basics
  • Contact, WhatsApp & booking that work
Start with this Leads & follow-up

Never miss a lead

Every call, form, and message captured and answered.

  • New leads sent straight to you
  • Follow-up that doesn't slip
Start with this Custom tools

When ready-made tools don't fit

A dashboard, portal, or workflow built for how you operate.

  • Quote, booking & intake systems
  • Dashboards & client portals
Start with this

Try it live

You're on a job. The phone rings anyway.

Most callers who hit voicemail never call back, and that job goes to whoever picks up. My receptionist answers every call, takes the job details, and gets emergencies straight to you. Call the line and put it through its paces.

Call +19292037816 now

You'll be talking to our AI receptionist. Ask it anything about SwrlSite.

Ask on the call and it can text you a booking link. By texting this number or asking for a text, you agree to receive replies by SMS. Message and data rates may apply, frequency varies, reply HELP for help or STOP to opt out. See our texting terms.

Proof, not promises

Real AI systems and software, by the engineer who'll build yours.

Hansell Cruz is a Dominican-American computer engineer whose background spans Google and federal government engineering, now building the websites, AI systems, and automations himself. Not a template factory, not an agency you can't reach.

  • Google
  • Federal government
  • Computer engineer
Meet Hansell →
Staged AI workflow

ChatMMM

A real staged AI system I built: multiple AI stages read different market data, then return one clear call. Proof I build multi-stage AI, not a toy demo.

Visit ChatMMM →
Founder product

ReadNFilm

A teleprompter and video recorder for iOS and Android. Write or paste a script, read it on-camera with smooth auto-scroll, and record. Everything stays on the device, no account needed.

See ReadNFilm →
Founder product

DunceLab

An infinite feed of live, tweakable STEM simulations for iOS and Android. Drag the controls, watch real physics respond, and get the “oh, that's what it means” moment. Runs fully on the device, no account needed.

See DunceLab →
Live system

The Website Checkup

The diagnostic behind this site verifies, scans, researches, scores, and generates a private report, an actual process, not a contact form.

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Giving back

Free DR website builds

Free websites for small businesses in the Dominican Republic, where my family is from. Proof-of-work and giving back, real sites for real businesses.

See the builds →

See all my builds →

Real systems built by a computer engineer, not drag-and-drop templates or an agency you can't reach. Small-business pricing, English & Spanish, full handoff so you own everything. No fake guarantees, rankings, or client outcomes.

Start free, no pressure

See what your website is costing you.

A free website checkup scans your site, finds what's costing you customers, and I can fix it free with an upgraded preview of your site.

Check my website free →