About SwrlSite

Good businesses deserve to be easy to find.

Good businesses do real work, but a weak online presence makes them hard to find, trust, or reach. With a background in engineering, software, and AI, I build the practical fix.

Why SwrlSite exists

Too many good businesses are running on word of mouth alone.

Plenty of great businesses are nearly invisible online: no site, an outdated one, or a presence scattered across WhatsApp, Instagram, and an old Facebook page. The work is great; finding them isn't.

A clear, modern website with the local basics done right
A contact flow that actually reaches you, plus follow-up that doesn't slip
Modern AI throughout: faster, sharper, more affordable
Founder-led: no agency runaround, no fake promises
You own every login, domain, and the full site, with documented handoff, never stranded

Hansell Cruz, founder

Raised in New York in a Dominican family, building useful things ever since.

Hansell is Dominican-American, born and raised in New York to a Dominican family, now based in Tennessee, and fully bilingual in English and Spanish.

He studied Computer Engineering at Manhattan College and built his background across Google and federal government engineering before going all-in on his own software and AI tools, including ChatMMM, a market-news app he started out of a long obsession with the markets and grew into a full web app, with a mobile version on the way.

He was deep in business and marketing before the engineering, so he knows what makes a page earn trust and a visitor act. SwrlSite is that mix: an engineer who builds the real thing, a marketer's eye, and AI used as a genuine tool. No agency runaround, no hype.

Google
Federal government
Computer engineer

See the work

I document the things I build, in public.

Every build is documented honestly: the before, what I built, and why, with the live site and video. Judge the work before we ever talk.

DunceLab

A free educational app I built end to end: an infinite feed of live, tweakable STEM simulations. Drag a control, watch real physics respond, and get the “oh, that's what the equation means” moment.

Education · STEM · iOS · Android · Open source

See the build Live

ChatMMM

An AI market-news product I built end to end. It reads the day's news and calls it good or bad for the market, instantly.

AI · Product · Web app

See the build Live

ReadNFilm

A teleprompter + video recorder for iOS and Android. Write or paste a script, read it on-camera with smooth auto-scroll, and record.

iOS · Android · Mobile

See the build

See all my builds → · Follow the build process: Instagram · TikTok

Giving back

Free websites for small businesses in the Dominican Republic.

Especially in the Dominican Republic, where Hansell's family is from, great businesses run on WhatsApp and word of mouth, real and trusted, but invisible online.

So SwrlSite builds them free websites, same care, same standards, no invoice, and documents the process in public. Proof-of-work and giving back at once.

English or Spanish, the goal is simple: make your business easier for the right customer to understand, trust, and contact.

Get my free website checkup