Answer
Responds with the approved business identity and handles ordinary questions without making the caller wait for a callback.
Managed AI Front Desk
A front desk that answers while your team is working.
Handle routine calls, scheduling, lead intake, and approved follow-up without sending every customer to voicemail or interrupting the person doing the work.
Configured for the business
Private testing before launch
Managed by SwrlSite
AI Front DeskBusiness rules + live conversation
Incoming call
Calendar
Lead record
Team notification
Try it before we talk
A real demonstration line is available now.
Ask about SwrlSite, schedule a consultation, interrupt it, or correct a detail. The line identifies itself as AI and discloses recording and transcription at the beginning.
Follow a complete call
The useful part is what happens after the greeting.
This demonstration scenario shows the type of information flow the system can support. The exact questions, authority, calendar, and handoff behavior are defined in each client's written scope.
Demonstration callService request · after hours
CustomerMy water heater is leaking. I need someone tomorrow.
AI Front DeskI can help with the next step. Is water still actively flowing, and what ZIP code is the property in?
CustomerIt is contained now. The ZIP is 37167.
AI Front DeskI found an opening tomorrow at 10:30 AM. May I reserve it using the email you provided?
CustomerYes, but I gave you the wrong email. It ends in dot net.
AI Front DeskThanks for correcting that. I have the updated address and the same 10:30 AM appointment. Shall I send the invitation now?
Lead and appointment resultDemo data
RequestWater-heater leak
UrgencyContained · standard follow-up
LocationSmyrna, TN 37167
AppointmentTomorrow · 10:30 AM
ContactEmail corrected before write
StatusReady for confirmed booking
Business summaryCustomer requested a water-heater visit, confirmed the leak is contained, corrected the email address, and selected the approved 10:30 AM opening.
Four core capabilities
Answer, understand, act, and hand off.
Understand
Collects the useful context your team needs, confirms important details, and asks a clarification when the audio or request is ambiguous.
Act
Uses only approved actions such as checking availability, capturing a lead, sending a requested message, or booking through the agreed rules.
Hand off
Transfers, alerts, schedules, or takes a message according to the accepted workflow instead of improvising access to a person.
When the AI should not decide alone
It does not have to pretend it knows.
The implementation defines what the system may answer, what needs clarification, what should be captured for follow-up, and what requires escalation. Real-world actions are controlled by server-side rules rather than a confident sentence from the model.
- No invented services, prices, policies, or availability
- Important details confirmed before approved actions
- A message or notification when human judgment is required
- A tested fallback when a connected provider is unavailable
Routine question→Answer from approved information
Qualified appointment→Check and offer approved availability
Urgent situation→Follow the written escalation rule
Unknown request→Capture context and notify the team
Unauthorized action→Do not perform it
AI Front Desk
Phone number
Calendar
CRM
Team alerts
Website forms
SMS
Built around the existing operation
The system should fit the business—not force a new business around the system.
A standard implementation covers one primary workflow and one agreed calendar or CRM connection. Additional numbers, departments, locations, channels, and custom integrations are reviewed and priced before work begins.
Discuss the Current SetupImplementation
Configured, tested, approved, then activated.
Most standard single-location systems are targeted to be ready within 7–10 business days after the agreement, implementation payment, required information, and account access are complete.
Discovery
Map callers, services, intake questions, scheduling, handoff, notifications, and measurable acceptance criteria.
Configuration
Set up the approved business knowledge, phone behavior, primary workflow, and standard connection.
Internal QA
Test ordinary calls, interruptions, unusual requests, corrections, provider failures, language behavior, and escalation.
Client Testing
The client tests a private number or review workflow and reports covered defects and factual corrections.
Activation
After acceptance criteria and launch payment are complete, production is activated and recurring operation begins.
Founder-led, company-delivered
You hire SwrlSite, not unlimited access to one person.
Hansell Cruz sets the product, technical, and quality standards behind the service. Each engagement has a clearly assigned lead, documented scope, and tracked support route so continuity does not depend on reaching the founder personally.
One accountable relationship owner
The client knows who coordinates priorities, communication, approvals, and the next step.
Qualified implementation and review
Hansell may complete the work directly or another qualified SwrlSite specialist may contribute under the same documented standards.
Requests belong to the company
Operational issues and approved updates are tracked through SwrlSite rather than relying on a personal text thread.
AI Front Desk pricing
Clear implementation. Clear monthly operation.
ImplementationFrom $2,500 one time
After activation$997/month
The implementation fee pays for workflow design, configuration, the standard connection, testing, and launch preparation. The monthly fee pays for contracted operation, monitoring, technical upkeep, and the usage allowance stated in the accepted proposal.
Monthly billing begins when the production system is activated for real customer use. Accepting the proposal does not by itself start the recurring subscription.
- Default implementation billing: 50% to begin, 50% when ready for launch
- One primary workflow and one standard calendar or CRM connection
- Exact usage, numbers, channels, integrations, and overages confirmed in writing
- Cancel ongoing service according to the accepted order
Questions before the call
What most business owners want to know.
Will callers know they are speaking with AI?
Yes. The supported voice workflow identifies the assistant as AI and discloses recording and transcription at the beginning of the call.
Can it transfer to a real person?
A client implementation may include an approved transfer or escalation path when the provider, business process, and accepted scope support it. It can also notify the team, capture a message, or schedule the appropriate follow-up.
Can it use my current calendar or CRM?
A standard engagement includes one agreed calendar or CRM connection when the system and access are suitable. Additional or custom integrations are scoped separately.
Can it speak Spanish?
English and Spanish behavior can be included in the accepted implementation. The business information and test plan should cover both languages before launch.
What happens if it misunderstands someone?
The agent is instructed to clarify ambiguity, confirm important details before approved actions, and avoid inventing an answer. The written workflow determines when to capture a message or escalate.
Can it provide prices or estimates?
Only when the business provides an approved, testable rule and the accepted scope authorizes that behavior. Complex quoting logic normally requires additional discovery and implementation.
How long does implementation take?
A standard single-location implementation is generally targeted for 7–10 business days after payment, required information, access, and kickoff are complete. Additional locations, workflows, integrations, or compliance requirements may take longer.
Will I always work directly with Hansell?
Hansell currently leads many engagements and remains responsible for SwrlSite's product and technical standards. Depending on the service and capacity, the assigned lead may be Hansell or another qualified SwrlSite specialist. The responsible person is identified before work begins.
Hear the system, then decide whether it fits.
Call the demonstration or book a SwrlSite consultation to map the actual business workflow before any proposal is prepared.